Kellogg's Extra by CentCinquanteSept

After the successful FIAT commercial, here is the latest spot for Kellogg’s Extra, directed by CentCinquanteSept, produced and made by ChezEddy, still for agency Léo Burnett.

The film was made in full 3D, in order to minimize production costs and have a complete control on the image: nuggets animation, texture of the yogurt, macro framings, complicated camera movements, etc.

The challenge: working with 8K images (16 times heavier than HD), to get a perfect definition on the macro shots at the beginning of the film. Fluid animation on Realflow gives a rendering extremely closed to reality.

Big up to the technical team, supervised by Benoît de Longlée, for this photorealist film, where rich lighting atmospheres make the scenes spectacular, to say the least.