Nespresso, Who Else?

Be the new cover of the Nespresso magazine and get involved in its creation! The Internet user is invited to live an interactive experience that won’t leave cold Mr. Clooney himself. Connect to www.nespresso.com/whatelse where a flight ticket to New York is expecting you.

A project by Videodrome for the agency Soleil Noir.

For the second time, ChezEddy goes into digital interactive experience. In 2010, Nespresso Variations (FWA Public Award, selection at Cannes Lions Festival) gave the web user the opportunity to create new coffee flavors. Now the new campaign takes him inside the creation process of the Nespresso magazine. The sequences must be personalized according to the user’s choices.

It starts with a storyline by Soleil Noir. Videodrome operates on the mise-en-scene and works with the agency on the film script, in order to determine the number of shots matching the user’s choices (clothes, fetish object, etc.). Then this number has to be multiplied by two (woman and man), and the shots must be integrated into the technical script so the sequences follow on in a fluid a dynamic way.

As a matter of fact that is a lot of script modifications to stick to the user’s experience and a huge technical effort to make the integration of the user’s choices easier (incrustations and tracking of the Facebook elements for instance).

After two days of shooting in three different sets, Videodrome starts the editing and color grading, as Soleil Noir works on the web design and the site’s technical development. All in all, about 40 people are involved in the project.

Despite a quite short preparation time and a large amount of shots, Videodrome tries to create a dynamic experience without twisting the project’s nature. And the collaboration with Soleil Noir is, as usual, happy and efficient ☺

Coming soon: ChezEddy and Soleil Noir will release the making-of of the project next month!