Sony just launched a community website based on the GPS geotagging of the pictures uploaded by its members, the way Google Maps does it. The commercial explanation of this new service called "Sony Alpha Spots" could have been tedious or technical. That was before Johnatan Broda came along with his brilliant talent...
The Sony Alpha Spots film, the last ChezEddy's production, goes for an elegant, sensual, uncluttered and sophisticated mise-en-scene.
Directed for Rapp, this third collaboration with Johnatan Broda took us on a shooting trip from the Canaries to Paris, before the post-production began in our parisian studio. It was a very rich experience, a true human adventure. Bravo and thanks again to all those who have brought their talent and enthusiasm to this technical and artistic challenge: client, agency, director, technicians. Let's do this again soon!
Enjoy the soundtrack original composition, recorded by Attention O'Chien in NYC.
I hope you'll be as thrilled to watch it as we were thrilled to produce it.
March 29, 2011